Goal of the campaign was to let people know that fast and easy-to-use Post24 parcel sending system was out there and to influence them to chose Post24 when ordering from catalogue or online stores.
The campaign game/application was made to build awareness among target gruop and and to make all winners use the Post24 in real life.
Results: Post24 got over 40 000 fans in 3 weeks. Over 20 000 people played the campaigngame every day during the last week. 303 winners used Post24 in real life when the went to get their giftcards.
