VBS

Description

Virtual Business Sauna. An integrated guerrilla PR campaign to drive awareness around the Estonian IT sector in Japan. Through digital ads, we invited Japanese businesses to discuss IT solutions virtually in a sauna. The bold concept sparked top-tier media interest, leading to a series of VBS meetings hosted in physical saunas in Tallinn and Tokyo, which then turned into online and print media coverage in Japan.

PR specialist
- Hanna Luisa Grosberg
Digital Strategy
- Dentsu Jaapan
Creative Director
- Anoorupa Bose
Art Director
- Heigo Heinleht
Project Lead
- Regina Rähn
PR strategist
- Sander Sillavee
Digital Specialist
- Johanna Lamp
Production
- Vares Media
Campaign web
- Andrei Maksimik
Marketing Project Manager
- Ireen Tahk
Digital Marketing Specialist
- Kärt Laas
Project Manager of International Media
- Marta Hang
Photographer
- Renee Altrov

VBS

Description

Estonian Marketing Association