On a dog or a cat, a collar symbolizes that the animal is domesticated. When you adopt a pet from a shelter, the collar it receives becomes a lifeline for the animal.
Näffi and Akira from Varjupaikade MTÜ stepped into the city as ad models, representing all their fellow shelter animals.
After the ad was released, for the first time all the dogs from the Tallinn shelter had found a home.
