Description
HBO’s House of the Dragon returned for Season 2. To build anticipation and position Telia as the go-to platform for HBO content, we combined an immersive experience with strategic communication. A grand pre-screening at Niguliste Church, preceded by a series-inspired Old Town tour, generated media buzz, strengthened Telia’s HBO association, and reinforced its role as a premium content provider
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PR project lead
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Event agency
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Social media communication
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Event Manager
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Producer