Description
Choral singing carries Estonia’s identity, yet fewer men are singing under the Song Festival Arch. Both – cultural continuity and men’s well-being are at risk. The “Another round of songs”campaign stood out by avoiding moralizing, therapeutic and patriotic tones. All activities were designed to embody the core message.
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Media partner
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PR specialist
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Project Manager
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Dirigent
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loovlahendus ja kommunikatsioon
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Fotograaf
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Videograaf