Description
Evelin Võigemast said that when recording a radio ad, the voice automatically turns into a radio ad voice. During experiments for Euronics' cleaning month, it was found that when a non-professional comedian reads the ad in home conditions, it doesn’t sound like a radio ad. Still, this ad was aired quite a lot. We’ll keep experimenting and share the results soon.
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Project lead
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Creative director
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Copywriter
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Voice over