Kirjeldus
Over 4 million tourists visit Estonia every year and take a lot of photos. In order to take advantage of these photos and promote Estonia through them, we wanted people to share the photos and use #visitestonia. But where would you advertise the most important hashtag in Estonia? We needed to create something so awesome that people would feel the urge to share! We made a unique 3D-solution of Estonian bog to Tallinn Airport. So to get on a plane, you have to make your way across the “real” bog.
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Creative director
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Art director
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Producer
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Project lead
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Copywriter