Tänavakunsti superstaari Banksy hittnäitus Tallinnas
PoCo popkunstimuuseum
2025: Sündmuse/ürituse kommunikatsioon
Description
- Banksy's Tallinn exhibition exceeded expectations - 108,000 people visited the exhibition "The Mystery of Banksy - A Genius Mind" in 4 months.
- This is the exhibition with the highest attendance in Estonia ever.
- There are few cultural events in Estonia that exceed the 100,000 visitor mark - only very few concerts, performances, films, etc. can do this.
- Reaching such an audience requires a very good product, a carefully thought-out communication strategy, and the active involvement of partners and target groups.
