Pikema Sõpruse Päev – meeste terviseteadlikkuse muutja
MTÜ Pikema Sõpruse Päev
2025: Integreeritud kommunikatsiooni kampaania
Description
Pikema Sõpruse Päev (Longer Friendship Day) took over 2000 men to see a doctor. It is an initiative launched in 2019 to raise Estonian men’s health awareness and encourage regular health check-ups. Groups of friends spend a day together, undergoing medical tests and engaging in activities. The project aims to prevent health issues and promote men’s health consciousness.
