Description
October, known amongst Estonians as a vodka month, tends to be dark and depressive time, but people still remember summer and sun. Never-the-less ahead waits long and tiredsome winter and there is still too much time til next spring. So obviously we need energy to fight this dark time and lights in ourselves to brighten up moods. Viru Valge brought just that to people in October with it's "Switch on" campaign- there was a series simple, but memorable light flashes sposored by Viru Valge. It became a symbol of light and energy in that dark autumn time, to feel still alive, energetic and most importantly switched on.
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projektijuht
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Art director