Description
The future has been the core message of TalTech's admission campaigns for years. The 2024 campaign took it further, giving the future a face – science is meaningless without young people with big dreams. Precision sciences don’t have to be dull or distant. A "by youth, for youth" approach worked well, resulting in more applications and actual students than expected.
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Copywriter
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Project lead
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Director
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Producer
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Production company
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Creative director
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Art director