Estonia's oldest skin and beauty clinic, Medemis, went through a procedure of its own this time. The new website supports the freshly developed branding, and its new, well-thought-out structure helps customers easily navigate to skin concerns, services, and offerings. The design features a consistent theme of calm, purity, and nature-inspired shading. Naturalness is a core value that the Medemis team holds in high regard. All the skin concern icons also received a fresh look.