Description
How do you make a standard nasal spray post memorable? Context is key. We digitally placed a poster next to Pärnu’s famous concrete elephants. The headline “Got a clogged trunk?'' took on a humorous meaning. This solution linked the sculptures “anatomy” with the product's function, creating instant engagement and recognition on social media. Even the sculptor himself loved the idea.
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Project Lead
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Creative Director
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Art Director
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Copywriter