Description
What started as a 2-month experiment became a year-long success story: 40 brand ambassadors, 24.5M views, €180,000 in earned media, and 68,000 new personal followers. Ambassadors’ posts outperformed Bolt’s LinkedIn by 6x. LinkedIn became a top 3 talent channel for attracting candidates to our careers page and the top 2 source for job applications—all with zero ad budget.
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Project Manager
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Project Team
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Project Team
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Brand Ambassadors