Description
Colon cancer is the second leading cause of cancer-related deaths in Estonia. Colorectal cancer screening requires providing a stool sample, which is considered a taboo topic. To break this taboo, we demonstrated that there are scarier things in life than giving a stool sample – colon cancer itself. We engaged Estonian residents, parliament members, and influencers to get tested and raise awareness about colon cancer as a growing problem in Estonia to save lives. The star of the campaign was a toilet paper roll "The Scariest Number 2".
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Project/PR manager
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PR manager
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Project Manager
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Strategist
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Social media specialist
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Art Director
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Creative Director