Description
Beloved granfluencer Mamma and charismatic drag queens Nordika and Vilita joined forces to create an entertaining social media series with the goal of growing each other's follower base and gaining exposure on TikTok and Instagram. There was also a strong social value to the collaboration: 1. The collaboration between a grandma and LGBTQ+ members showed that common values - joy, self-expression and the courage to be yourself - are universal and that difference is enriching. 2. LGBTQ+ issues are still a sensitive topic in Estonia. The collaboration helped make drag culture and the LGBTQ+ community more visible. 3. Many LGBTQ+ youngsters feel marginalized because of their identity, especially if their families are not supportive. Young people in Estonia call Mamma "the grandmother of us all", because she is sincere and in a sense, an ideal grandmother who cares for and about everyone. With the videos, Mamma sent a strong message to the LGBTQ+ youth: "I value and accept you just the way you are". To quote Mamma: "The fact that I was born in another generation does not give me the right to be mean to others. All people deserve to be loved." The collaboration of Mamma and drag queens is not just entertainment - it is a small but important step towards more open and tolerant attitudes in society.
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Drag queen
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Projektijuht
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Sotsiaalmeedia spetsialist
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Granfluencer, ikoon, vanaema