Description
BMW was opening a new concept motorcycle store—the first of its kind in Estonia. Instead of a typical store opening with balloons and ribbon cutting, we took a different approach and reimagined the event: we weren't just opening a store—we were creating a motorcycle bar for the community. A place where riders could come to chat about their bikes, enjoy a beer, and feel at home.
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Project and Creative Lead
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Strategist
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Technical
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Catering
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Assistant
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Client
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Photographer
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Videographer