is the biggest creative festival in Estonia that acknowledges the work of the most exciting agencies and clients. The best of them get rewarded with the well-deserved awards – Golden Egg, Silver Egg and Bronze Egg.
Golden Egg Festival was created by the Estonian Marketing Agencies Association with the purpose of offering recognition to talented Estonian teams who have raised standards in the local advertising and marketing industry. Taking place since 1998, Golden Egg is Estonia’s oldest and the most prestigious contest in the field of advertising and the prizes have the utmost impact in the eyes of clients, competitors and the overall reputation.

This year’s Golden Egg theme celebrated creativity with a title ” LOOV(creative in Estonian) IS IN THE AIR!” It was a celebration of love, creativity and love against creativity. 

A total of 822 works were submitted to the Golden Egg Awards among which the most popular categories were branding, PR and event marketing. “We are also pleased to see that the digital design categories launched last year have been well received by the industry, and the double-digit number of works has been submitted to both the UX / UI category and the cross-environmental design,” said Anniken Haldna, The Golden Egg head organizer. 

According to Kadri Ann Mikiver, the head of the design jury, the packaging category caused the most excitement in their jury. “We brought the packages back to the table several times, looked at them and discussed them. There was a lot of excitement and discussion, because you can’t always understand the size, quality, material, workmanship, printing, etc. of the picture. That’s why we spent more time with packaging, even though there was less work than in branding, “she explained.

Ken Matsalu, the head of the event marketing jury, praised the commitment of the specialists and stated that the coronavirus was still affecting the field of events last year. “Last year there were a lot of restrictions again, and one of the trends was definitely online events. There weren’t many of them in the previous years, but now maybe they have become commonplace, “the head of the jury explained. “Secondly, I would like to point out the share of international events in the competition. On one hand people came to Estonia to perform their events from elsewhere, on the other hand, Estonian agencies did events abroad. It was fierce! ”

The Golden Eggs were given out at the event for the brightest acts and creators of advertising, design, digital advertising, public relations and event marketing. A total of 47 Golden Eggs, 57 Silver Eggs, 60 Bronze Eggs and 7 Special Eggs were announced.

For the second year in a row, Tabasco won the title of Golden Egg 2021, Bond was named Design Agency of the Year, Tank was named Digital Agency of the Year, Meta Advisory was the Public Relations Agency and Jolos was the Event Marketing Agency. On this occasion, the best customer award went to Telelis and Meelis Kubits for his contribution to the marketing of Estonia for his services to the promotion of PR. “Congratulations to everyone who took part in the competition and a lot of creativity for the new year,” said Haldna.

Golden Egg 2022 winning entries

Golden Egg 2022 CREATIVE PARADE photos

A record number of 983 works were submitted to the creative competition this year, among which the most popular categories were websites, branding and outdoor media. The theme of this year’s Golden Egg was the “Year of Handicrafts”, which sums up working remotely and coming up with creative approaches while in home offices. 

The winners of 46 Golden Eggs, 52 Silver Eggs, 63 Bronze Eggs and 7 Special Eggs were announced at the Golden Egg Awards Party. Tabasco was awarded the title of the Golden Egg 2021 advertising agency, Unt & Co. was declared the design agency of the year, Velvet was the digital agency of the year, Optimist PR the public relations agency and Jolos the event marketing agency. The Estonian Sexual Health Association received the award for the best client 2021. 

The Grand Prix was earned by Estonian Autosport Events and Unt & Co.

Rain Teimann, the leader of Vatson & Vatson, one of the most legendary agencies in the early days of advertising, was recognized for its contribution to the Estonian marketing sector.

Within 48 hours, the participants of the Taeva Pesamuna youth competition had to come up with an advertising campaign for the citizens’ initiative “Teeme pai”. The winner was the work “Sinu panusel on jõud” (eng. Your contribution has power”) by Yelizaveta Karavayeva, Rezete Karu, Anna Leena Tae and Alexander Vyunov.

The Golden Egg 2021 was supported by Taevas Ogilvy, Delfi, JCDecaux and Omniva.

The organizer of the Golden Egg, the Estonian Marketers’ Association (EMA), is an association uniting all marketing professionals, whose mission is to raise the awareness of local entrepreneurs and the entire Estonian society about various aspects of marketing.

The Golden Egg Festival, initiated by the Estonian Association of Advertising Agencies in the 1990s and later passed by EMA, was born out of the desire to highlight those talented Estonian teams that can successfully push the barriers of the local advertising and marketing world. The Golden Egg, now in its 23rd year, is thus the oldest and most prestigious advertising competition in Estonia, whose prizes have a real weight in the eyes of the public, subscribers and competitors.

The Golden Egg Awards 2020 brought together the biggest audience in its history. As the capacity of  Kultuurikatel’s hall is 600 persons, the gala was followed additionally from over 3364 devices. The event was hosted by Kristel Aaslaid and Mart Juur and you can enjoy it again here.

The Golden Egg for the Advertising Agency of 2020 was received by Optimist, while both Velvet and BOND were awarded Design Agency of the Year. Golden Egg for the Digital Agency of the Year was received by Tank, while Havas was awarded for being the best communication management agency and Jolos for being the best event marketing agency. The Best Client Golden Egg was awarded to Viru Keskus. 

The winner of the The Golden Egg 2020 Grand Prix was Children’s Foundation’s permanent donation campaign „Jäta üks asi ostmata“ („Skip buying one thing“ ) created by a marketing agency Salama. The campaign resulted in increasing the number of permanent donators by 29%  and the sum of donations by 44%. The companies working for the campaign 100% pro bono were the following: marketing agency Salama, production company Kuukulgur Film, sound studio Orbital Vox Studios and media agency Vizeum. Media platforms were also provided for free.

The participants of the youth contest Taeva Pesamuna had to come up in 48h with a nationwide campaign that encourages people to wash their hands in the right way to avoid getting infected with the Coronavirus.

The main theme of Golden Egg 2020 was „Creativity is connecting“ and it’s noteworthy that this year Golden Egg Awards was joined by ADC*E Estonian Design Awards competition.

Check out all the winners of the Golden Egg Awards 2020!